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Streaming Wars: The Great Switch Off
Jan. 9th, 2008 10:39 amJust got this email from Pandora (the online streaming intelligent 'learning' radio site)
This is not an unusual occurence - If I go to MTV the video streams are blocked cos I'm from the UK, and it seems Pandora is following suit. In this digital age the record companies, industry bodies such as BPI/RIAA and collection companies such as PPL and MCPS-PRS seem to want to put the genie into the bottle. They would love to reinstall the cultural apartheid that existed before the internet with 'zones' (like DVD, I'm sure if they could do that with DRM they would) and country-based markets, and restrictive practices and a legal minefield that make streaming, podcasting et al difficult, rather that embracing the cross-country and cross-market opportunities that exist today, and accepting that internet streaming does not have the same commercial clout than broadcast radio and is not broadcasting in the traditional sense.
Really they are shooting themselves in the foot, because UK artists and music won't get the opportunities overseas and vice versa because blocking the cross-pollination via demanding high royalty rates - which tbh are mostly eaten up by the agencies themselves - will prove bad and uncreative for the traditional music industry; and those who want to create online will move to CC and self-publishing models, because if more podcasts and streams go non-MCPS/PRS/RIAA it won't be viable to join those associations - in fact it'll be commercial death, at least on the Net.
But it's sad because Pandora is a great service and I heard some great music via their intelligent suggestion system, and it's going to be only the big companies like Yahoo and MSN who will be able to afford those rates, so the whole of internet radio will become like mainstream podcasting a reflection of the takeover by large conglomerates like ClearChannel....large, bloated and boringly commercial, promoting the latest bland urban cack like Souljah Boy and Umbrella rather than anything specifically niche or related to these local markets....
Related, I heard a stupid conversation last night on Radio 3 proposing that intellectual thought would 'go global' in 2008, more stupid inane middle-class chatter from the likes of Jonathan Miller; but we don't want 'global' thought, we need local action and thought; but not so local to restrict the cross-talk from other localities. Global does not always equal good; you need to apply to local to the global, rather than what these corporates are doing which is applying the global to the local.
( Full email here )
This is not an unusual occurence - If I go to MTV the video streams are blocked cos I'm from the UK, and it seems Pandora is following suit. In this digital age the record companies, industry bodies such as BPI/RIAA and collection companies such as PPL and MCPS-PRS seem to want to put the genie into the bottle. They would love to reinstall the cultural apartheid that existed before the internet with 'zones' (like DVD, I'm sure if they could do that with DRM they would) and country-based markets, and restrictive practices and a legal minefield that make streaming, podcasting et al difficult, rather that embracing the cross-country and cross-market opportunities that exist today, and accepting that internet streaming does not have the same commercial clout than broadcast radio and is not broadcasting in the traditional sense.
Really they are shooting themselves in the foot, because UK artists and music won't get the opportunities overseas and vice versa because blocking the cross-pollination via demanding high royalty rates - which tbh are mostly eaten up by the agencies themselves - will prove bad and uncreative for the traditional music industry; and those who want to create online will move to CC and self-publishing models, because if more podcasts and streams go non-MCPS/PRS/RIAA it won't be viable to join those associations - in fact it'll be commercial death, at least on the Net.
But it's sad because Pandora is a great service and I heard some great music via their intelligent suggestion system, and it's going to be only the big companies like Yahoo and MSN who will be able to afford those rates, so the whole of internet radio will become like mainstream podcasting a reflection of the takeover by large conglomerates like ClearChannel....large, bloated and boringly commercial, promoting the latest bland urban cack like Souljah Boy and Umbrella rather than anything specifically niche or related to these local markets....
Related, I heard a stupid conversation last night on Radio 3 proposing that intellectual thought would 'go global' in 2008, more stupid inane middle-class chatter from the likes of Jonathan Miller; but we don't want 'global' thought, we need local action and thought; but not so local to restrict the cross-talk from other localities. Global does not always equal good; you need to apply to local to the global, rather than what these corporates are doing which is applying the global to the local.
